PREMATURE PROJECT STATEMENT
PREMATURE is the first fine art photography project realized with the Augmented Klecskography Painting technique, a process developed by Giovanni De Benedetto which involves action painting, photography, and digital post-production to exponentially enhance the aesthetic power of the artist's original paintings.
The pictures do not mean to represent subjects pre-defined by the artist but rather, he wants them to be conceived as visual inputs for the observers so they can find their own personal meaning inside of the images.
In this way, every viewer who looks at the same picture creates his own private work of art, making each artwork individually unique.
The observation of the artworks becomes a process that establishes an ideal relationship between the artist and the viewers where the latter lose themselves in the work of art to decipher it.
This is a way to establishing a connection among people to find new creative solutions together.
PREMATURE has the aim to broaden people's point of views, where the observers exchange their thoughts about what they see into the artworks for embracing multiple perspectives at the same time, putting themselves in the other's shoes and so, feeling more close as human beings through empathy.
So far, the project presents five collections and the artworks are numbered by the sequential order of creation.
PREMATURE # 15 is a short movie directed by De Benedetto in 2013 that shows metaphorically the process that leads to the creation of a PREMATURE artwork.
It includes 4 chapters here named:
Out of Head: this chapter describes the transition from the concrete world to the depth of the mind
The Great Opening: it describes the passage through which the ideas travel around the subconscious and how it emerges by force
Model an Idea: in this chapter, the viewer can see the metaphoric processing of the paint
Premature: it describes the concrete birth of Premature #15
Premature # 15 Credits
Directed and edited by Giovanni De Benedetto
Starring: Federica Sdrigotti, Giulio Di Giusto, Francesco Della Toffola